People want to do well. People don’t like to make mistakes. Mistakes are bad…except when you’re trying to get something done. This has been written about in business books, self
People want to do well. People don’t like to make mistakes. Mistakes are bad…except when you’re trying to get something done. This has been written about in business books, self
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Arrogance. We can own our side of the story while still accepting there are others with different perspectives, or even different facts. Truly listen to your teammates, fellow PAOs, journalists
Time is our only limited resource. I make sure my time is spent wisely. I’m lucky enough to have a team that doesn’t need a lot of my time. I
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
The Secretary of Defense travels with his comms person; they sit in all the important meetings, add input and perspective. Most major companies have a senior vice president for communications,
I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message. If you’re going to
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work
We’ve recently written a few things about queries. As the spokesman for the longest war in American history, my team gets a lot of them. Generally, we get two types.
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone