March Madness is canceled. Devastating. In lieu of the 2020 NCAA Basketball, I’m hosting my own tournament. During the White House, State, and local press conferences on coranvirus, I yell


March Madness is canceled. Devastating. In lieu of the 2020 NCAA Basketball, I’m hosting my own tournament. During the White House, State, and local press conferences on coranvirus, I yell

When I call an office I only use my first and last name with a friendly and excited tone. I do this because I want to be treated well for

Today an investigative journalist told me about how he makes sure his story is right and appropriate. He has a Virgil. I imagine Virgil is a person he depends on

As public affairs people our job is to communicate, help members of our command (specifically our bosses) communicate and guide our organization’s communication. We communicate to audiences. Audiences are disinterested.

For a big operation, our team researched and prepared some fantastic Public Affairs Guidance. We got it up to our higher headquarters with plenty of time to spare – with

Business and military leaders will tell you to have a good network – just check LinkedIn. You need professional colleagues who know and respect you and your work. Studies show

As PAOs, we should either be helping our boss and the members of our organization prepare to talk or talking ourselves. Preparation is key; normally, it is the audience who

Colonel Matt Lawrence is a public affairs officer and senior US Army Reserve Advisor at the US Army War College in Carlise, PA. Matt has years of experience as a

My small, busy team doesn’t make time for everything. We do try to use the time we have to be benevolent PAOs. Colleagues often approach us with communication challenges. They

“Hey Dave, I’m talking on leadership at Smith University in May. Please draft some comments, sketch something out for me this week,” General Snuffy said. “No problem, Sir,” I said.