I was TDY in New York when I met with FBI NY’s PAO. She was great. She had a real hold on her responsibilities, her organization and did a bunch
I was TDY in New York when I met with FBI NY’s PAO. She was great. She had a real hold on her responsibilities, her organization and did a bunch
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
Respect their time: prepare to be brief with one clear message. Respect their intelligence. Assume they will understand complex things as long as you explain them properly. Respect their curiosity
We all love the Information Bus. It rolls down Understanding Highway at a healthy speed, plowing through yellow lights along the way. Hop aboard! We want our friends and partners
Time is our only limited resource. No matter how much we need more, no matter how much we can justify it, we aren’t going to get more time. By this
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
As you know, time is our only limited resource. As PAOs, it’s also one of the most important things we have to give this nation. To start, some facts: PAOs
Congrats! You’re getting promoted, moving up the chain, maybe taking on a Public Affairs assignment at the Division or Corps staff (or higher). Sure, you’re further away from the action
First, refresh on our first installment. Use the phone, but not voicemail. If you bold or highlight text in an email to draw attention to the important points, you’ve written
We’ve made it. A journalist asked a question. The journalist has enough interest in our topic that he or she e-mailed us. Once you respond they are likely going to