You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going


You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going

We’ve made it. A journalist asked a question. The journalist has enough interest in our topic that he or she e-mailed us. Once you respond they are likely going to

When you have a bias for inaction, you can talk yourself out of doing anything. Do you hear, or participate, in these conversations? “We don’t need to write PAG for

“This document is so Public Affairsy! … No, no, I don’t mean any offense. It just doesn’t help me!” – A respected colleague’s exclamation, in the JOC, while researching information

I didn’t have make time to provide a statement before the reporter’s 8 p.m. deadline. I’m in the JOC helping my organization through a communication crisis. Would’ve been real nice

As kids, if we were going to be out of place, we needed a hall pass or permission slip — something to validate and explain our actions. “I am in

‘”Well, Sir, the Public Affairs Office is short-staffed right now so I don’t think we’ll be able to support that request.” Gross. Nobody wants to work with the Public Affairs

Who is the organization’s PAO? a. A PAQC graduate. b. The person given the assignment by Branch. c. The dude sitting in the PAO office. d. He or she who

Seth’s Blog almost nails it with this one: its your choice to make your work look effortless. Left unsaid is that you also can, and should, actively reduce your vulnerability to

Several years ago as a young PAO, I had some very specific and wild thoughts on how our higher headquarters should respond to a reporter’s query. I spouted off my