Ever hear of the grey man? Urban Dictionary has it right: A man who can blend into any scene or situation without standing out, hiding his skills and qualities. In Ranger School, I worked hard to
Ever hear of the grey man? Urban Dictionary has it right: A man who can blend into any scene or situation without standing out, hiding his skills and qualities. In Ranger School, I worked hard to
Public Affairs Officers, let’s clean up our social media reputation. Why don’t we try to go from people who share too much, too often with too little thought to purposeful
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
Public Affairs Officers work behind the scenes to represent our organizations. We don’t express our personal opinion on behalf of our organizations. We share a rule with journalists in that
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Nobody on earth wants to hear about the problems you’ve identified. You don’t get points for finding problems without fixing them. Why are you talking about problems instead of solving
The under-funded and forgotten parts of your organization know the Public Affairs Office is an internal, free-of-charge way to highlight their potential, and publicly lobby your commander and higher headquarters
I’m not a commander, but I do command my organization’s communication. You want to be a staff guy? Walk around saying things like this: Living the Dream, Sir! How many
If there is an opportunity to highlight someone; some shit on the Today Show, a radio shout-out, a personal profile or whatever … don’t take it for yourself. Don’t give