I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
I joined my current organization as the Deputy PAO almost three years ago. Since we shared one calendar to rule them all, I could tell one meeting was noticeably absent:
I prefer conditions to be perfect. As a matter of fact, the more perfect the conditions, the happier I am. I strive to control my environment, I want things to
Remember the RTQ Rules to Live By? Good. An easy thing to do is to have your organization follow a guide for answering queries. It’s great because everyone speaks a
Everyone likes quality, it’s why they call it quality. You and your team are the quality communicators for your organization … or at least you should be.Easier said than done,
As you know, time is our only limited resource. As PAOs, it’s also one of the most important things we have to give this nation. To start, some facts: PAOs
We approve our responses to query. We approve our public affairs guidance. We approve statements. We approve Tweets, and we would approve Facebook posts but we don’t post on Facebook
Congrats! You’re getting promoted, moving up the chain, maybe taking on a Public Affairs assignment at the Division or Corps staff (or higher). Sure, you’re further away from the action
Yes – I understand we don’t pick nor choose the journalists we work with. We are transparent public affairs professionals who work for the government. A commander of mine once