I was talking to a young(er) PAO about an issue he had. He needed to talk with his boss about it. He was reluctant. I know his boss and his
I was talking to a young(er) PAO about an issue he had. He needed to talk with his boss about it. He was reluctant. I know his boss and his
You know and love the Bucket of Responses: the mission-related things you’ll say when staff guys throw useless pleasantries your way. Having trouble filling up your bucket unprompted? Be ready
We all love the Information Bus. It rolls down Understanding Highway at a healthy speed, plowing through yellow lights along the way. Hop aboard! We want our friends and partners
Quick recap from part 1: Our conversations are covered in grid squares. Guide your audience into the right place but don’t go deeper than you (and they) need. Let’s keep
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
The leak conversation. Your access or lack of access to the commander. Oh my gosh, you met that reporter once? Food. Your last meal. Your next meal. The meal you