I am an unapologetic fan of the Marvel movies. Remember the first one with Captain America? He became a jacked super soldier when a scientist injected him with a super
I am an unapologetic fan of the Marvel movies. Remember the first one with Captain America? He became a jacked super soldier when a scientist injected him with a super
Here’s a hard truth: your fellow staff leaders aren’t sure the PAO can have a lasting impact. Maybe communication initiatives are too hard to coordinate, or maybe no one wants
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
True information was leaked and damages your mission. Untrue information was leaked and damages your credibility, and your mission. You lose hours of the workweek on a simple supply purchase
Congrats! You’re getting promoted, moving up the chain, maybe taking on a Public Affairs assignment at the Division or Corps staff (or higher). Sure, you’re further away from the action
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going
… while talking merely begets more talking. So, if you need something to happen, understand what you can do to drive action. Hint: It’s not talk. Tangible effects require tangible
As kids, if we were going to be out of place, we needed a hall pass or permission slip — something to validate and explain our actions. “I am in
Dear Bureaucrat, It’s me, your Public Affairs Officer. I know you don’t understand my role in this organization yet, but you will. What I’m about to say is going to
Several years ago as a young PAO, I volunteered to help escort and support reporters during one of our higher headquarters’ big annual conferences, which included a multinational military capabilities