When I call an office I only use my first and last name with a friendly and excited tone. I do this because I want to be treated well for
When I call an office I only use my first and last name with a friendly and excited tone. I do this because I want to be treated well for
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
It’s speech season 2019, kid. We’re looking ahead to another summer of farewells and changes of command. Review last year’s advice, and a couple additions for the new year: The
We talk a lot about taking action to achieve effects. What kind of action? Here are three meta ways we spend our time: Learn. Know what your organization is experiencing,
I’m going to tell you a little secret about the Department of Defense. Sometimes, we actually go on offense. It might seem crazy, but our nation has something of a
I’ve been thinking about the way our community handles crisis communication. Is it just me, or do PAOs get real nervous, and drop into “no comment” mode, when bad things
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
In one way or another, your organization has already given each member a permission slip, empowering them to take action, support the mission, and protect America. Here’s a little secret: