When I wrote this post, I’d just put my family’s Christmas decorations and seasonal toys away in the attic. I know this summer’s North Carolina heat will make the toys’
When I wrote this post, I’d just put my family’s Christmas decorations and seasonal toys away in the attic. I know this summer’s North Carolina heat will make the toys’
Use this story about perceptions and relevancy to think about the way you tell your team’s story inside the organization. I worked with a big staff section that had a
Y’all started a great discussion after our post about PAO positions at the brigade level. Lots of competing ideas, all coming from the right places. What’s the right answer? I
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
Respect their time: prepare to be brief with one clear message. Respect their intelligence. Assume they will understand complex things as long as you explain them properly. Respect their curiosity
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
In one way or another, your organization has already given each member a permission slip, empowering them to take action, support the mission, and protect America. Here’s a little secret:
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going