Joe Buccino is a PAO who writes publicly. He scribed and published a bunch of well thought out articles on important topics. He spends a lot of time thinking about
Joe Buccino is a PAO who writes publicly. He scribed and published a bunch of well thought out articles on important topics. He spends a lot of time thinking about
“Some people will tell you that slow is good – and it may be, on some days – but I am here to tell you that fast is better.” –
Years ago, MaxDis posted this classic, “Copy Editing, Who Gives a Shit?” I do. I give a shit. Your organization is professional. Your organization pays attention to detail. Your organization
Dave B. and I launched* Max Disclosure in 2017 to share lessons, and help PAOs start discussions about culture, communication, and this important career field. Some of our posts have
We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,” so here’s our
I write long. I know it’s a flaw. I am naturally inclined to use two adjectives where one would do.* I literally double down on certain topics by restating entire
A skilled communicator on my team once banned all uses of the word “that” in speech and writing. He enforced the rule with vigor. Seem unreasonable? It changed the way I
We talk a lot about taking action to achieve effects. What kind of action? Here are three meta ways we spend our time: Learn. Know what your organization is experiencing,
Are you a little shaky on writing statements? If so, keep these lessons by your desk. Start fresh. Past statements were written by people with outdated information, rushing on deadline
I’m not usually one to advocate for more command information. PAOs spend too much time creating content to talk to ourselves, rather than plugging into the mission and talking about