We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,” so here’s our
We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,” so here’s our
Y’all started a great discussion after our post about PAO positions at the brigade level. Lots of competing ideas, all coming from the right places. What’s the right answer? I
Here’s a hard truth: your fellow staff leaders aren’t sure the PAO can have a lasting impact. Maybe communication initiatives are too hard to coordinate, or maybe no one wants
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
Military communicators, today at 1:30 p.m. (eastern), the SecDef and Chairman will brief the press in the Pentagon. Watch live and pay attention. It’s been exactly one year since then-SecDef
When the Information Bus is barreling down the highway, you’re not doing any good sitting back at the bus station, writing late PAG and talking about the problem. We’ve said
What’s movement without a purpose? When my organization moves, it’s for a purpose. I bet yours does, too. It’s probably easy for you to read this, sip your coffee and
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously