Our class continues. We are arming you with the simple communication framework essential to our organizations’ success. “Start with why.” Anyone ever read that book? Yeah, me neither. But I
Our class continues. We are arming you with the simple communication framework essential to our organizations’ success. “Start with why.” Anyone ever read that book? Yeah, me neither. But I
Let’s talk about the way your organization tells its story to new members and decision makers. Military commands really dig their history. Corporations and other groups are probably the same
Here’s a hard truth: your fellow staff leaders aren’t sure the PAO can have a lasting impact. Maybe communication initiatives are too hard to coordinate, or maybe no one wants
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
Military communicators, today at 1:30 p.m. (eastern), the SecDef and Chairman will brief the press in the Pentagon. Watch live and pay attention. It’s been exactly one year since then-SecDef
Bathroom humor ahead, in case you missed the headline. When my organization is on-boarding new members, my Public Affairs team teaches a brief class about clear and effective communication. Heading
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look