I don’t know who this is
Congratulations. You are now on the commander’s personal staff, at least according to the Army. Actually, the PAO has always been on personal staff. Start acting like it.
You are in the company of giants, the surgeon, the SJA and…probably some other important people.
When was the last time you heard the Chief of Staff tell the surgeon how to do medical shit? Does the J3/S3 tell the SJA how to understand and practice law? Nope, because they are respected experts.
You should be a respected expert in communication.
First step, act like one. Talk directly to your commander. Advise him with firm recommendations. Ask educated questions to understand his intent. Sit at the table, don’t be scared.
Second, be an expert. Read a lot about communication. Read this blog. Know and deeply understand the media environment; personally get to know the reporters that cover your beat. Most PAOs have the opportunity to attend graduate or follow on education – do it.
Third, don’t suck. Look in the mirror. If you suck, fix it. Your whole organization is depending on you to be good. Your community needs you to be good. Your organization’s families, need to be supported by a good communicator. Depending on where you work, the nation may be depending on you to be good. You know how to be good. If you don’t, stay tuned to maxdisclosure.
The Chaplain is also on personal staff. I dont recommend you act like the Chaplain.
Get to work.
