My wife and I went shooting the other day. The target just wouldn’t take the rounds. We were shooting great but the stupid just wouldn’t take the rounds as we intended. We kept shooting and the target was just too (insert adjective) to ‘get’ the rounds.
Sounds foolish right?
When you’re shooting it’s responsibility to put the rounds on the target.
When you’re communicating it’s your responsibility to ensure the audience understands the message.
Sometimes your audience will never get it. Stop shooting, you’re wasting your ammo.
Most of the time, it’s up to you. Change your approach, method, technique, medium, venue, outlet, tone-of-voice, mannerisms, environment, whatever.
Change whatever you need to change so that the audience gets the message and you start hitting the target.
