The good thing is our audience is full of great PA people who want to do more, and more and more for their organizations. They want to do more for their organizations because they want to do more for America. Key the music.
We want to do more as well. In a previous post, we said “you can do whatever you want” in a sequel, we spelled out how. by talking about a ham. Here’s the skinny:
Cast bottles. When I was a kid (and littering was cool I guess) I used to put messages in bottles, seal them up and throw them in the water hoping someday someone would find it. Shit, I’d be happy if I found it later the same day.
You want to get shit done? Throw a bunch of bottles out to sea, some will return some will make it to distant shores. Have ideas. Lots of shit won’t work, much of it will fail. Just like the bottles I threw in the ocean will never return. It’s the magic of having the idea and launching it, it’s the excitement in coming up with something new and different which drives you and your team to be better.
The good news some of your ideas will succeed. Some will become breakthrough. Many will inform other ideas and morph to become reality.
You can sit back and wait for someone to tell you what to do or you can go after things which stoke your passion. Make this truth – there is no risk to failure. Throw some bottles and see what happens.
Do it.
