Good news. We protect America. The Department of Defense. We defend America, its people and values.
Easy right?
My friend is a senior partner at a financial firm. He makes lots of money. He has trouble explaining what he does.
We don’t have that problem. We can and should relate everything we do back to protecting America.
You’re a PAO…what do you do? Protect America. Light wheeled mechanic? Protecting America, one PMCS at a time. Boatswain’s Mate? What do you do? I have no idea, but I do know you protect America by doing it.
In terms of your organization, focus on the similarity, not the difference. Stop trying to explain the detailed nuance of what your organization does compared to another. All of our organizations protect America; each a complement to the other. Focus on the common mission.
Make it clear for our audiences.
