Quick protip in the spirit of @USAWTFM_PAO who says a lot of what we write on MaxDis is common sense:
Since we’re in the military and often deployed, we have to talk about places, things or people that are hard to reference by our audiences. As public affairs people, we try to translate what’s said around the JOC to the public.
For example, the place that everyone in the JOC knows as Whoville, may not be Whoville to the general public. We might call it Whoville because of the local reference or because that’s what the our mapping software says it is. We’re working from a 10 digit grid, the public is not. The place might have a more or less official name which is better known to the broad, general public.
To avoid misunderstanding and wasted time with follow up questions for clarity, make sure what, where and who you write about is googleable.
When a journalist receives your information they will google it in order to learn more. Be one step ahead and make sure what you write is googleable and ensure the terms you are using gets journalists to desired google results.
Less on this subject at this post.
Now go and do likewise.
Photo by Pfc. Deomontez Duncan
