The core to everything we have to say.
- Focus on Mission. We protect America.
- Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication.
- Everyone Knows Everything, All the Time. Be flat, fast and precise to build understanding and drive action.
- Effects, Not Efforts. Start at the end and work backwards.
- Ask the Right Questions. Think like a journalist and trust your gut.
- Be Part of the Solution (BPS). You can solve anything with the right relationships and a white board.
- Execute the Basics to Perfection to be truly elite. You know what to do.
- Generate Options. Pen the first draft and speak in terms of next steps.
- Talk About Something Important. Hone your bucket of responses; save useless pleasantries for garbage time.
- It’s Not About You. See #1.
What have we missed?
(Photo by Eben Boothby, DVIDS)
