I’ve been thinking about the way our community handles crisis communication.
Is it just me, or do PAOs get real nervous, and drop into “no comment” mode, when bad things happen?
Aren’t those the exact times America needs a professional to step up and double down with a fist-full of context?
There’s nuance here:
Occasionally, I am f’in sorry when an unfortunate thing happens.
What I’m not sorry for, is that we are America’s Department of Defense, where we Protect the United States from real and deadly threats.
This is always good news worth spreading!
Apologies are appropriate; but never without context, intent, values, and courage.
(Photo by Lance Cpl. Larisa Chavez, DVIDS)
