In 2016, Maximum Disclosure was going to be a book. We outlined the chapters and thought through lessons to share with the Public Affairs community. But we didn’t like the idea of spending time developing a massive product. It felt like we’d be missing opportunities to build an audience, receive feedback, and practice our craft.
So MaxDis became this blog, and real-time readers like you taught us to write for purpose and clarity. Over the course of 300+ posts from several writers, we hope we’ve sparked some conversations about culture and communication. Thanks for being part of it.
In our first two years, we served up 59,000 words; mostly about messaging, operations and initiative, but delving into social media, branding, command information, and the way we (don’t) use e-mail. It seems we’ve written a book after all.
Here it is, all the free content from MaxDisclosure’s first two years of existence, compiled by topic (vs chronologically) to tell one coherent story.
If you’re a relatively new Max Disclosure reader, you’ve seen how often we link back to and repurpose some of our older content. This is deliberate: the core themes may evolve, but never change. We wanted to make it easy for you to access these origins.
If you’ve been with us since the beginning, the book can help you share and discuss our stories with the communicators and professionals in your network.
Get your copy, your way:
- We like to hold, flip through and share physical books. The hard-copy Maximum Disclosure book, available through Blurb, will look great between the copies of Brief and Win Friends & Influence People on your desk. Give it a year, we hope your copy will be rife with dog-ears, highlights and coffee stains. Better yet, we hope you’ve given your copy away to a team member.*
- Want a product cheaper and faster? Amen, sister. Download a straight-up PDF here.
Enjoy. Do likewise.
* Like everything on Max Disclosure, we will not profit from this book. This site’s content is in service to America’s communicators. The hardcover version from Blurb costs $17.29, the exact amount charged by the website. No additional profit comes to us writers.
