I find that most journalists are happy to cover something if you can help them explain why the current situation is different, better or special. In a former public affairs
I find that most journalists are happy to cover something if you can help them explain why the current situation is different, better or special. In a former public affairs
“Safety is our number one priority.” No it’s not. Preparing the team for combat is. Years ago, a contractor was killed at a range where my organization was training. We
You control the way your team and colleagues meet the day. The things you say in the morning’s first five or 30 minutes will set their attitude and priorities for
One of the great things about public affairs is you get to define what you do and how. The only truly limited resource we have is time. Where are you
“This is personally very important to me…” “Let me tell you about my personal experience…” “I care about this…” “My experience tells me…” “You have my personal guarantee…” Talking points,
As a young Infantry Captain I was impressed with the support company commander when he briefed how many gallons of fuel they delivered, how much ammunition and pallets of stuff
Alright. We’ve spent the last year writing more than 100 posts about Public Affairs. Let’s have the OPSEC talk. Traditionally, this is the program through which we hide and protect
We write often about spending time in your organization’s Joint Operations Center (here and here and here and here and here) because it is your organization’s hub for centralizing and sharing information.
Quick protip in the spirit of @USAWTFM_PAO who says a lot of what we write on MaxDis is common sense: Since we’re in the military and often deployed, we have
Listen to your commander talk to their boss. Do they speak in generalities? Make guesses? Struggle to find words, or constantly contradict themself? Of course not. Your commander speaks with