I didn’t have make time to provide a statement before the reporter’s 8 p.m. deadline. I’m in the JOC helping my organization through a communication crisis. Would’ve been real nice
I didn’t have make time to provide a statement before the reporter’s 8 p.m. deadline. I’m in the JOC helping my organization through a communication crisis. Would’ve been real nice
Novels and movies love the build-up and payoff, right? It’s fun, and entertaining, to spend hours gathering all the pieces and then finally, surprisingly, find out how they fit together.
From time to time, I run into PAOs desperate to “add value” to their organization. Sometimes, their unit is changing and the PAO is trying to keep up and change
Teammates, our best and inspired work is all for nothing if we fail to execute the basic tasks that ensure audiences will receive the message. Remember how we said you
What if somebody dies? What is a helicopter crashes? What if somebody dies in a helicopter crash? What if it’s a car accident? What if somebody gets lost in the
“Safety is our number one priority.” No it’s not. Preparing the team for combat is. Years ago, a contractor was killed at a range where my organization was training. We
“This is personally very important to me…” “Let me tell you about my personal experience…” “I care about this…” “My experience tells me…” “You have my personal guarantee…” Talking points,
The media, as an entity, is a tool to convey information. Traditional media is in the same category of social media, a press release, the post newspaper or skywriting. If
Remember SAPP? Security, Accuracy, Propriety and Policy? The Accuracy part is based on the facts … seem obvious? In practice, people sometimes lose sight of this. This is about the
It takes less than one minute to draft one sentence in your own words. Then, as time permits, it might take two minutes to re-read that sentence and make it