It’s your job to communicate about your organization. It’s your job to enable other to communicate about your organization. Your organization does a handful of things. Maybe it’s your METL.
It’s your job to communicate about your organization. It’s your job to enable other to communicate about your organization. Your organization does a handful of things. Maybe it’s your METL.
People used to use recipe books. They had a list of ingredients and short instructions describing how and when to add each of the ingredients…boom, you had your dish.
I had an intern who spent too much time fine-tuning her articles. She invested a lot of personal emotion into her work, and was nervous about my edits. Even when
We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler, a strengthener –
When talking to the media I used to try never to say, “I don’t know.” I felt like it was my responsibility to know and it was my responsibility to
While your statement is tied up in bureaucratic staff buffoonery, your higher headquarters is writing a statement that lacks your operational context and commander’s guidance. Meanwhile, savvy reporters are putting
This post is going to sound obvious but unfortunately it needs to be written: comment on the obvious. We can get pretty wrapped around the exact words to say. The
In our office we have a whiteboard with the words, “Must Haves” written quickly across the top. When we get close to an event the person responsible reviews the list